The Franklin Showroom traces its origins back to the person and the brand, Steven Alan. The Showroom was renamed to Franklin Showroom in 2017 and in 2020 Lazer Group, a global consulting and advisory agency acquired the Showroom. Combining Franklin Showroom’s extensive brand sales and development experience with Lazer Group’s operational, financial and analytical expertise, our dynamic organization truly provides a holistic 360 approach to support our partners.

Together, with highly experienced teams, we have formed a Showroom infrastructure that's committed to helping our brands achieve sustainable and profitable growth by providing services beyond the traditional model, offering the innovative tools required to scale and grow successful, dynamic and prosperous businesses.  

From first opening its doors over twenty five years ago in Tribeca to our current locations in the West Village and Downtown Los Angeles, the Showroom maintains its dedication, professionalism and enthusiastic approach to growing and nurturing a diverse group of purpose driven emerging and established designers. We introduce their collections throughout the year to a wide array of retailers from around the world, ranging from unique neighborhood boutiques to large multi door department stores to web-based retailers catering to the world of fashion.  .